Keeping 18 event sponsors happy (and prominently displayed), plus reinventing a ballroom for multiple events was at the heart of 360DG's DMC duties for this multiday conference in Dallas.
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The client wanted a welcome reception infused with all of the best aspects of fall, which meant building a 108 foot-long by 10 foot-high wall to break up the ballroom and turn this event into a cozy, intimate space (the wall also served as a great backdrop to feature the program’s sponsors). Decor included rust and orange linens, side tables made of gold-painted tree stumps, and centerpieces featuring bits of fall harvest like apples, pears, and oranges that were such a hit that they needed to be tracked down later that night.YOUR NEXT DESTINATION EVENT STARTS HERE
Foot-High Portable Wall
Instead of reverting to the standard cowboy boots and burlap for the Texas-Western dinner reception, wood and copper lent the same aesthetic but on a more sophisticated scale. Sponsor-branded bars were made of distressed wood and a wall of succulents made the connection between industrial and rustic; giant games like Connect 4 and Jenga were reminiscent of the time-honored Texas tradition of the backyard barbeque.
Our DMC staff had plenty to do with both the Texas-Western dinner for general attendees and a VIP dinner running at the same time that needed to feel truly separate and a step up. It meant lots of logistics and helping vendors determine who goes where. It all ran smoothly, with VIPs seated at farm tables with blue and gold agate runners and gold geometric terrarium centerpieces. It effused the kind of decadence one would expect for a VIP event.
With any sponsored program, logos can become a major distraction to the beauty of the design. To keep an event from looking like the side of Bobby Lebonte’s race car, opt for smaller options to brand, like centerpieces or the front of the bar.REQUEST YOUR CUSTOMIZED EVENT PROPOSAL