Hear the word “Austin” and, chances are, you also hear music. The capital city of Texas is best known as the “live music capital of the world,” making it a top choice for event planning in Austin. Here, you’ll find not one but two internationally acclaimed festivals: South by Southwest (SXSW) and the Austin City Limits Festival. But Austin also offers plenty of other unique ways to fill your itinerary in between sets, from year-round attractions such as sculpture gardens, public art installations, and revitalized waterside parks to award-winning resorts, museums, and cultural venues. Just book 360DG as your Austin DMC (destination management company), and we’ll make your corporate event or program here more than memorable.
Corporate event planning in Austin takes on a new dimension when you discover the distinct neighborhoods, each with its own flair. From street to street across the downtown sector, you’ll see a different part of Austin culture. The Rainey Street district, for example, boasts a laid-back atmosphere of craft beer, cocktails, and culinary creations served in historic homes. The “Keep Austin Weird” mentality started in the South Congress (SOCO) district, anchored by the State Capitol and peppered with local shops (such as Allens Boots and Kendra Scott), restaurants (Guero’s), and live music venues (the Continental Club) exhibiting the eclectic culture of the city. Historic 6th Street has more liquor licenses than any other in the country, and the up-and-coming entertainment district of East Austin highlights the street art scene among bars and eateries.
Austin City Limits is more than a festival – it’s the longest-running music TV show on PBS and one of Austin’s hottest live venues, which has featured everyone from Willie Nelson to President Obama. Visitors can catch a live performance at one of the hundreds of music joints, or get even more of an adrenaline kick by go-karting at Circuit of the Americas (COTA), the only purpose-built F1 track on the continent. For attending a festival or hosting a party, Zilker Park and dozens of other parks weave throughout the city. And everything is bigger in Texas, including the State Capitol (second only to the White House in size). Its Visitors Center is just one of many museums throughout the city in addition to the Bob Bullock, the Blanton Museum of Art, and the Harry Ransom Center. Wherever you turn, music festivals, sporting events, art crawls, and culinary celebrations keep Austin always on.
The 10-mile Lady Bird Lake Hike & Bike Trail is the central artery of the city’s beating heart, as people hike and bike around the perimeter and hop on paddleboards and into kayaks to explore this part of the Colorado River. In the spring, event planning companies in Austin can use the backdrop of the colorful wildflowers popping up along the roadsides and at the fascinating Lady Bird Johnson Wildflower Center. Texas fun also comes in the form of horseback riding, skeet shooting, and even armadillos, so put on your cowboy hat and boots and saddle up. And let’s not forget the barbeque joints and wineries of Texas Hill Country, just outside the city limits.
Our destination guide is full of great resources to help craft an event no one will forget! Our guide includes hotels, area information, airport locations, weather, and all the 'must-see' locations for your attendees.VIEW OUR ONLINE DESTINATION GUIDE
Why settle for average accommodations when you can elevate your event with stellar stays? Picking the perfect venue is only half the battle—the right hotel sets the stage for your entire event. Whether you’re after urban sophistication or rustic charm, our curated hotel selections provide only the best for your attendees’ comfort and your event’s success.VIEW OUR ONLINE DESTINATION GUIDE