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Using over-the-top, custom-built features in an outdoor venue, we melded two opposing Los Angeles themes into a cohesive corporate event for 3,500 people.
Hotel or Venue:
JW Marriott Los Angeles L.A. Live
Event Purpose:
Annual launch party and corporate sales conference
Services Provided:
Decor
Entertainment
Event Design/Development
Hospitality/Staffing
We constructed a 60-foot half-pipe at the L.A. LIVE Event Deck to both unite and divide the launch party’s LA-inspired themes: edgy, graffiti-chic street on one side, and an elegant, upscale lounge on the other.
YOUR NEXT DESTINATION EVENT STARTS HERE3,500
Attendees
1
Day
1
Event
65
Flapper Makeovers
Transportation from six hotels, signage, decor – the bulk of the launch party had to be changed a mere three weeks out because the client requested it be held at a different venue.
Hair, makeup, and costume makeover stations gave the company’s top producers surprise Gilded Age transformations so they could look the part during this Gatsby-themed reception.
Tip: Creating multiple party spaces – each with its own identity and activities – within one venue can help keep large corporate groups engaged long through the night.
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