What’s Trending in Corporate Event Entertainment?

Trevor Hanks, Managing Partner

Entertainment — endless options exist to wow and dazzle your group. As the orchestrator of unforgettable experiences, it’s your job to select the very best while keeping up with event entertainment trends. No pressure, right? 

To make it just a bit more challenging, choices are constantly evolving as technology and AI become ever-more intertwined. It can be hard to keep up. Luckily, 360DG thrives on staying ahead of the curve, researching trends, digging deep for new, unique experiences, and redefining what the future of entertainment might look like. So, let’s shine some light on event entertainment trends that are changing how and what you might source for your next corporate event. 

Pro Tips for Staying Trendy

We love to innovate, stay ahead of the pack, and give clients fresh ideas & options that they haven’t seen anywhere else. Easy peasy, right? 😉 To get some of the best trend-finding intel, I chatted with Michael Brown, CSEP, our Senior Design and Development Manager. Based in Las Vegas, he has a great insider’s view of the world of new and unique entertainment.

Here’s Michael’s go-to list for ways to stay on top of emerging entertainment trends:

• Follow industry publications and websites like BizBash, Special Events Magazine, ILEA, IAAPA, Variety Magazine, and Rolling Stone Magazine
• Watch talent shows like America’s Got Talent, X Factor, and American Idol to discover unique acts that can be adapted for events at a lower cost
• Attend conferences like Catersource + The Special Event and the LDI conference to gain insights into new décor, entertainment, and AV technology
• Keep an eye on the social media platforms of top entertainment companies for fresh ideas

We recently received an RFP requesting “neon and high-tech” entertainment for a General Session. Michael’s latest find, a groundbreaking drone and acrobat performance, became our ace in the hole, sealing the deal and impressing our client.

Cutting-Edge Tech Meets Entertainment: The Future is Now

Drones: Sky-High Entertainment

Drones are taking center stage, quite literally! Imagine drones choreographed with dancers and acrobats, creating a breathtaking aerial ballet. But that’s not all – these high-flying wonders are also shaking up the cocktail game by mixing drinks mid-air at events. It’s a whole new level of event entertainment that’s sure to leave your guests in awe.

Robotics: The Automated Performers

The world of robotics is transforming event entertainment. Robotic bartenders are becoming a common sight, efficiently mixing and serving drinks. But why stop there? Robotic dogs are now capable of showcasing promotional materials, serving beverages, or even taking center stage to deliver awards. It’s a futuristic twist that adds a unique element to any event.

Holograms: A Blend of Reality and Illusion

Floating holograms displaying corporate branding and messaging are still popular. However, we’re now elevating the experience by integrating these holograms with live performances on stage, creating a stunning blend that captivates audiences.

What about interactive holographic experiences, you ask? The latest advancement in holographic technology allows for real-time interaction. Picture a hologram of a CEO or a keynote speaker projected into a large box, engaging in live conversations with the audience. This innovation enables a virtual presence that’s as close to real as it gets, allowing for a truly interactive experience regardless of geographical barriers.

Embracing High-Tech Entertainment

As these high-tech entertainment options become more mainstream, clients will increasingly seek them out for their events. Staying informed about the latest trends and their pricing will enable you to offer creative solutions that fit within budget constraints. The integration of technology and live entertainment is not just a passing trend — it’s a game-changer that enhances the audience’s experience and opens up new avenues for artistic innovation. And with AI on the rise, we can expect even more groundbreaking tech experiences in the future.

AI: The New Star of Corporate Entertainment

Over the last decade, we’ve witnessed the rise of augmented and virtual reality, LED walk-around characters, glow acts, laser performances, and video mapping with live talent — all of which continue to create breathtaking performances. But as we step into the future, AI is taking these experiences to the next level, transforming the way we engage with entertainment.

Picture this: an event where personalized experiences are crafted in real-time, thanks to the magic of artificial intelligence. AI is transforming the way we plan, execute, and enjoy events. From chatbots that act as your virtual concierge to algorithms that curate music playlists tailored to the vibe of the crowd, AI can adjust in real time. But it doesn’t stop there. Imagine interactive installations that respond to guests’ movements or emotions, creating a truly immersive experience. With AI, the possibilities are endless, and the future of corporate event entertainment is looking brighter (and smarter) than ever.

Sourcing show-stopping corporate event entertainment requires a blend of creativity, new trend insights, and strategic planning. It’s a lot of work, we know that. That’s why we do the research so we can help you curate memorable experiences that you can be proud of. Need support? Just let us know. Send us a message if you have any questions or need a little inspiration. We’re always here for you.