Unveiling 2024’s Hottest Event Trends

By: Annalise Corso, Creative Services Manager

At 360 Destination Group, we’re always on the lookout for the hottest trends that are shaping the event industry. And the event trends of 2024 won’t disappoint! We’ve been exploring some exciting developments that promise to make your next corporate event truly unforgettable.

2024 Design Trends That Won’t Disappoint 

Japandi: A Blend of Elegance and Simplicity

First on our radar is the Japandi trend – a harmonious blend of Japanese minimalism and Scandinavian functionality. This design aesthetic is all about creating serene, uncluttered spaces that evoke a sense of calm and sophistication. Incorporating elements of Japandi into your event decor can transform any venue into a chic, inviting environment that encourages focus and mindfulness.

Embracing Japan’s ‘wabi-sabi’ and the Danish concept of ‘hygge,’ Japandi features a muted, warm color palette, a deep appreciation for sustainability, and a mix of earthy materials with sleek modern furniture. This timeless style organically promotes tranquility and a connection with nature through a simplified aesthetic.

Consider creating a wellness lounge in a hospitality suite, hosting an outdoor welcome reception, or organizing a VIP executive dinner with this style in mind. Add an unexpected yet on-theme element with a sake bar, and choose soft, subtle colors for linens, furniture, and décor. Incorporate subtle geometric patterns to create natural movement, and be mindful of the materials used, such as wood-fluted high cocktail tables, ergonomically designed accent chairs, a bouclé sectional, or a natural stone coffee table.

By going beyond what’s trending and investing in this timeless style, you’ll avoid the “what was I thinking” thought in the coming years, as event rental decor vendors are increasingly fabricating this style of furniture.

Color In Unexpected Ways

This year, we’re seeing a bold move away from traditional color schemes and towards more vibrant, unexpected combinations. Think colored tapered candles, bright and colorful lamp shades, and neon acrylic serving trays for food displays. Imagine pairing royal blue boucle chairs with a wood dining table for a striking contrast. These unexpected pops of color can transform an ordinary event space into a visually stunning experience that captivates your guests. It’s all about embracing boldness and creativity to create memorable moments.

Embracing Peach Fuzz

Pantone’s Color of the Year, Peach Fuzz, creates a perfect backdrop for other, more bold colors to shine. This gentle hue can add warmth and softness to any setting. It’s a subtle way to make a space feel more welcoming and comforting.

The Metallics Quartet: Chrome Takes the Lead

In the ever-evolving world of event design, metallics remain a staple for adding a touch of glamor and sophistication. For 2024, chrome emerges as the frontrunner, offering a sleek and modern aesthetic that pairs beautifully with classic metallics like gold, black, and copper. Chrome’s reflective shine can elevate any event space, providing a futuristic and polished look that complements the warmth of copper and the elegance of gold and black. Incorporating chrome into your event design, whether through accents, tableware, or lighting fixtures, can create a dynamic and visually stunning atmosphere that’s sure to impress your guests.

Rethinking Tablescapes

In the ever-evolving world of event design, tablescapes are getting a fresh makeover. We’re seeing a shift towards adding depth and layers to tables, and one way to achieve this is by incorporating placemats under chargers. Not only do they protect the table from spills, oils, and food, but they also offer an opportunity to inject color and pattern into your design. Unlike chargers, which are typically removed after dinner service, placemats usually remain on the table, adding a continuous element of style throughout the event. They’re becoming increasingly popular in table décor, with materials ranging from cotton and linen to wicker and plastic.

The Rise of Table Lamps

Table lamps are making a significant splash in table décor, offering a functional and timeless lighting option. They’re a great alternative if space doesn’t permit candles and can add an elegant touch to any setting. Just be sure to have a power source under the desired tables or opt for a battery-operated option to ensure seamless integration into your tablescape.

By rethinking traditional tablescapes with the addition of placemats and table lamps, you can create a more dynamic and memorable dining experience for your guests.

Beyond Design: More Corporate Event Trends in 2024

Sustainability: Eco-Friendly Focus

Sustainability is more than a trend; it’s a commitment to the future. At 360DG, we prioritize eco-friendly practices in all our events, from reducing waste to choosing sustainable materials. We believe in creating events that not only dazzle but also respect our planet.

AI In Events: Smarter Planning

Artificial Intelligence (AI) is revolutionizing event planning. From chatbots that provide instant attendee support to data analytics that offer personalized experiences, AI is making our events smarter, more efficient, and tailored to individual preferences.

Pickleball and Badminton: Team-Building Favorites

Pickleball and badminton are making waves in the team-building world, offering fun and accessible ways to foster camaraderie and friendly competition. Whether you’re a seasoned pro or new to these sports, both activities are surefire ways to bring your team together. Attendees are even starting to dress the preppy part, adding an extra layer of excitement to these engaging team experiences. So, grab your paddles and shuttlecocks, and get ready to bond with your team in style!

Mocktails: Cheers to Zero-Proof Fun

Mocktails are having a moment, and we’re here for it! These zero-proof beverages offer all the fun of a cocktail without the alcohol. Perfect for corporate events, mocktails ensure that everyone can enjoy a delicious drink and keep the good times rolling.

Navigating Event Industry Trends in 2024

As we embrace the new year, it’s clear that the event industry is evolving in exciting and innovative ways. From the serene elegance of Japandi design to the playful energy of pickleball, we’re witnessing a diverse range of event trends in 2024 that cater to every taste and preference. Sustainability and AI continue to shape our approach, ensuring that our events are not only memorable but also mindful and efficient. 

At 360 Destination Group, we’re thrilled to be at the forefront of these event trends, bringing our unique touch to each event we craft. We’re here to turn your vision into reality. Let’s make 2024 a year of unforgettable experiences and lasting impressions!