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A destination & event management company

Laura Azzolina, Shonda Caylor, Kim Rodgers, and David Sigman Were Promoted to Operations Directors at 360DG

IRVINE, CALIFORNIA, November 2023 – 360 Destination Group has promoted four noteworthy industry leaders to Operations Director roles for 360DG – Laura Azzolina to Director of Operations in Orange County, San Diego, and Santa Barbara; Shonda Caylor to Director of Operations in Houston and San Antonio; Kim Rodgers to Director of Global Business Operations; and David Sigman to Director of Operations in Los Angeles and Northern California.

For the past 7 years, Azzolina has been an integral part of the Orange County office where she has advanced from an Operations Coordinator to her new position, Director of Operations for Orange County, San Diego, and Santa Barbara. “I’ve loved my time with this amazing company! I’m really looking forward to building out support systems for the Operations Managers and diving deeper into the gems that each of our destinations have to offer our clients,” comments Azzolina. In her new role, Azzolina will manage operations teams across three main Southern California markets. Sahar Pearose, General Manager for 360DG Orange County, San Diego, and Santa Barbara, adds, “Moving Laura into a Director of Operations role was absolutely the right move. She has been such a tremendous help to the Orange County office over the years, and I know she will do even more great things now that she has branched out to cover more territories. I can’t wait to see her continue to grow!”

Caylor has created a positive name for herself in the hospitality industry throughout her 12-year career, but she has made an even more impressive mark working in Operations roles for the Houston 360DG office since 2018. Caylor remarks, “The opportunity to really expand and strengthen the Houston and San Antonio markets is extremely appealing to me. By cultivating an even stronger presence in our destinations, we are really solidifying our spot as the top DMC in the business.” With a great deal of experience in the Texas markets, Caylor is going to be spearheading the Houston and San Antonio based Operations teams for 360DG. “Shonda is the perfect person to oversee our South Texas operations teams. Her experience with our company, as well as in the industry, is exactly what we need to continue our high level of client excellence,” comments Alisa Caldwell, 360DG General Manager for Texas.

Rodgers is one of the few 360DG team members that has operated events across nearly all 18 destinations, which made her the perfect choice for the Director of Global Business Operations position on the Global Business Development team. “Providing a consistent client experience across all of our destinations is an extremely important focus of mine. I love that I get to work with our GBD clients as well as our local operations teams in each destination. It’s the perfect mix of integrating our local experts on a national scale,” says Rodgers. With nearly two decades of industry experience, Rodgers brings a wide range of knowledge to the table; from non-profit events to athletic events, she has the knowhow to achieve any client’s goals. Stephen Fernandez, 360DG East Coast VP of Operations adds, “Kim is one of our most seasoned operations professionals on the team. Her work in our various destinations has been phenomenal, and we know she is the perfect person to build and run our Global Business Operations team. Our GBD clients are in wonderful hands with her!”

With over a decade of event industry experience across two continents, Sigman brings a plethora of knowledge to the 360DG team. His past experiences with large-scale sporting events for major league teams, non-profit events for noteworthy causes, and corporate and virtual events puts him in a unique position to help clients with anything they may need. “I’m eager to continue growing my two markets through strategic direction, problem solving, and streamlining processes. I firmly believe in building a culture of collaboration where my teams can work together to achieve our goals, and I can’t wait to see the markets thrive,” comments Sigman. As the Director of Operations for Los Angeles and Northern California, Sigman is poised to make a huge impact across the great state of California. Steffanie Hassan, 360DG General Manager for Los Angeles and Northern California, adds, “I knew that David would be a great addition to our team from the moment I met him. Moving him into a Director position is the right choice for continuing to advance our Northern and Southern California markets. We are so excited to see the great things he will achieve!”

360DG is well known within the industry for promoting internal team members to senior positions from within the organization. The recent employee promotions will prove effective in creating a continued elevated level of client satisfaction nationwide as the company continues to grow and expand.


For 45 years, 360 Destination Group (360DG) has delivered unforgettable events and memorable experiences for its clients. Their unique and customized approach means stuffy corporate meetings and events are a thing of the past. From planning to execution, the rockstar team at 360DG is leading the way by thinking outside of the mundane box that other corporate events live in. From California to New York and everywhere in between, 360DG packs decades of know-how into amplifying the very best that each destination has to offer. For more information, visit 360DG.com.

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