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A destination & event management company

360 Destination Group Promotes Industry Leaders, Rachel Matsukawa & Krista Reifschneider

IRVINE, CALIFORNIA, July 2023 – 360 Destination Group has promoted two industry leaders to Director level roles from within the organization – Rachel Matsukawa has been named Director of Design and Development, and Krista Reifschneider is now Director of Global Business Design.

With 14 years in the hospitality industry under her belt, moving into a Director of Design and Development role was a natural next step for Rachel Matsukawa. “I’m looking forward to utilizing my expansive industry knowledge in a strategic way to help the company. That approach will allow me to formulate the most efficient processes and solutions for my team.” In her new position, she will oversee Design and Development Managers across three destinations – Arizona, Palm Springs, and Las Vegas. “Rachel is proactive, efficient, and forward-thinking, which makes her the ideal person to lead the design and development team. Her one-team mindset will prove effective in creating and refining processes across her destinations,” remarks Tina Martinez, 360DG VP of Design and Development.

For over 15 years, Krista Reifschneider has honed her skills in the hospitality industry, holding various roles in sales, proposal development, event design, operations, and customer service. Recently, Reifschneider has been working to streamline procedures for the GBD team at 360DG. “Refining processes can be a big task, and I love it everything about it. I look forward to continued contribution to the success of the GBD team, and I’m eager to build upon our progress in a new role.” As Director of Global Business Design, Reifschneider will focus on understanding clients’ holistic brand needs and strategic goals, creating consistencies across all destinations and adding elevated touches. Craig Caron, COO of 360DG, adds, “Krista has been an integral part in refining our processes and building systems that lead us to higher level connectivity and communication between our customers and internal assets alike. We have identified the need to expand this team and continue to grow our elevated touch points; Krista and her diverse experience is the perfect fit for that expansion.” 360DG is well known within the industry for promoting internal team members to senior positions from within the organization. The recent employee promotions will prove effective in creating a continued elevated level of client satisfaction nationwide.


For 45 years, 360 Destination Group (360DG) has delivered unforgettable events and memorable experiences for its clients. Their unique and customized approach means stuffy corporate meetings and events are a thing of the past. From planning to execution, the rockstar team at 360DG is leading the way by thinking outside of the mundane box that other corporate events live in. From California to New York and everywhere in between, 360DG packs decades of know-how into amplifying the very best that each destination has to offer. For more information, visit 360DG.com.

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