360 Destination Group Expands Into the Nashville Market
NASHVILLE, TENNESSEE, March 23, 2023 – 360 Destination Group (360DG) expands into Music City with the launch of their local Nashville office to cater to corporate groups in Tennessee. 360DG is the latest business to bring their operation to the Volunteer State and joins many other successful companies that also consider Nashville home, including Dell, Amazon, Nissan, Oracle, and the long-awaited, soon-to-be resident In-N-Out. Nashville has gained market share over recent years as an ideal destination for corporate groups. The 2.1 million square feet of convention space at Music City Center, 20,000+ existing hotel rooms, and 7,600+ hotel rooms in planning and development all contribute to solidifying Nashville as a top meeting and event destination in the United States.
360DG is eager to contribute to the continued economic growth of Nashville by pitching Tennessee as an ideal corporate group destination to its expansive client list, which includes 40+ master service agreements with leading Fortune 500 companies. “We’ve been working with corporate groups for 45 years, and our client relationships are something that we value deeply. This expansion allows us to continue delivering amazing destinations to our loyal clients while also giving back to the Nashville community and growing the local economy. It’s a win-win for everyone involved,” comments Trevor Hanks, Managing Partner at 360DG. In addition to the new corporate clients that 360DG plans to bring to the Nashville market, they also bring fresh and unique ideas that will substantially raise the bar of corporate offerings throughout the area.
Every 360DG location is operated by local destination experts who are well-versed in the city’s venues, vendors, and experiences. Opening an office in Nashville included hiring and onboarding a local DMC team of knowledgeable and experienced event professionals. Ashley Dye, Account Executive for 360DG’s Nashville office, remarks, “Nashville’s energy is absolutely incredible, and sharing it with corporate groups is the best part of my job! When clients come here, I make sure they get the true Nashville experience; that means showing off not just Broadway but also all of the other hidden gems around town.”
Adding Nashville to their offerings increases 360DG’s destination count to 18 locations that are managed and serviced by local experts, and it raises the number of full-time team members to 141 event professionals. Shelly Archer, Managing Partner of 360DG, adds, “As we continue to grow, we’re even more laser-focused on employee satisfaction. It’s no secret that we encourage a healthy work/life balance within our team, which is often unheard of in corporate events. But when people are overworked, then that’s when clients are at risk of suffering. The balance we’ve created at 360DG means our partners, employees, and clients are all much happier. At the end of the day, that is what matters most to us, and it’s also what has helped contribute to our growth.” In addition to amplifying employee relations for sustainable growth, 360DG is also focused on encouraging diversity, equity, and inclusion in the workplace. They look forward to bringing their continued success on these fronts and others to the Nashville market.
ABOUT 360 DESTINATION GROUP
For 45 years, 360 Destination Group (360DG) has delivered unforgettable events and memorable experiences for its clients. Their unique and customized approach means stuffy corporate meetings and events are a thing of the past. From planning to execution, the rockstar team at 360DG is leading the way by thinking outside of the mundane box that other corporate events live in. From California to New York and everywhere in between, 360DG packs decades of know-how into amplifying the very best that each destination has to offer. For more information, visit 360DG.com.