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A destination & event management company

360DG Announces Strategic Account Management Team

IRVINE, CALIFORNIA, July 8, 2024 – 360 Destination Group (360DG) is excited to announce the transformation of their Global Business Development (GBD) team into the Strategic Account Management (SAM) team. This change underscores their commitment to aligning more closely with customers’ needs and strengthening existing partnerships.

“Aligning with our clients is at the forefront of everything we do,” says Megan Martinez, Vice President of Strategic Account Management. “This rebrand allows us to be more in sync with them, focusing on their specific needs and fostering deeper, meaningful connections.”

By better addressing their customers’ needs, 360DG is enhancing their team’s ability to support deeper partnerships. This approach distinguishes them from industry competitors by emphasizing relationships with target clients over merely increasing market share.

Shelly Archer, Managing Partner, remarks, “We care about fostering positive and mutually beneficial relationships with our accounts, and we’ve made that a sincere focus of our business. Our team is honing in on what matters most to our clients, helping them grow as we grow too.”

This evolution also highlights 360DG’s unique approach. Their focus is on aligning with clients’ goals rather than expanding account rosters, allowing for stronger, more meaningful relationships. This strategy enhances customer loyalty and drives revenue.

Trevor Hanks, Managing Partner, adds, “We’re proud of how our team has naturally evolved to meet our customers’ needs. This transition signifies our ongoing commitment to this direction, which we know will increase revenue flow and foster meaningful growth.”

With new SAM department classifications of Sales, Development, and Logistics, 360DG is poised to continue its strategic focus, providing exceptional service and building strong client relationships. This dedication to clients ensures their continued place as the nation’s leading Destination Management Company.


For 45 years, 360 Destination Group (360DG) has delivered unforgettable events and memorable experiences for its clients. Their unique and customized approach means stuffy corporate meetings and events are a thing of the past. From planning to execution, the rockstar team at 360DG is leading the way by thinking outside of the mundane box that other corporate events live in. From California to New York and everywhere in between, 360DG packs decades of know-how into amplifying the very best that each destination has to offer. For more information, visit 360DG.com.

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